TY  - BOOK
AU  - Pelsmacker, Patrick de, 1957-
AU  - Geuens, Maggie, 1969-
AU  - Pelsmacker, Patrick de, 1957- Foundations of marketing communications.
AU  - Bergh, Joeri van den, 1971-
TI  - Marketing communications : : a European perspective / 
SN  - 9780273706939 (pbk.) : No price
U1  - 658.802 PEL 22
PY  - 2007///
CY  - Harlow
PB  -  Prentice Hall/Financial Times
KW  - Communication in marketing -- Europe
KW  - Advertising -- Europe
N1  - 	Previous ed.published under the title: Foundations of marketing communications. 2004; Includes bibliographical references and indexes.
ER  -