Cakim, Idil M. <br/><br/>
Implementing word of mouth marketing :  online strategies to identify influencers, craft stories, and draw customers / 
Idil Miriam Cakim. 
 - Hoboken, N.J. :   Wiley ; Chichester : John Wiley [distributor],  2010. 
 - xvii, 204 p. :   ill. ;  24 cm. 
<br/><br/>Includes Bibliographical References and Index. 
<br/><br/><label>ISBN: </label>9780470442555 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-Mouth Advertising<br/>Telemarketing
<br/><br/><label>Dewey Class. No.: </label>658.872 CAK