Cesvet, Bertrand,  1964- <br/><br/>
Conversational capital :  how to create stuff people love to talk about / 
by Bertrand Cesvet ; with Tony Babinski & Eric Alper. 
 - Upper Saddle River, N.J. :  FT Press,  c2009. 
 - xxii, 181 p. ;  24 cm. 
<br/><br/> "A SID LEE project." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0137145500 (hbk. : alk. paper) 9780137145508 (hbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2008013639 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .C47 2009 
<br/><br/><label>Dewey Class. No.: </label>658.827 CES