TY  - BOOK
AU  - Farris,Paul W.
TI  - Key marketing metrics: the 50+ metrics every manager needs to know 
SN  - 9780273722038 (pbk.)
AV  - HF5415.2 .M35543 2009
U1  - 658.8 FAR 22
PY  - 2009///
CY  - Harlow, England, New York
PB  - Financial Times Prentice Hall
KW  - Marketing research
KW  - Marketing
KW  - Mathematical models
N1  - Rev. ed. of: Marketing metrics. 2006; Includes bibliographical references (p. 338-343) and index
UR  - http://www.loc.gov/catdir/toc/fy0906/2009367202.html
ER  -