Hawkins, Del I.

Consumer Behavior : Implications for Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 5th ed. - Homewood, IL : Irwin, c1992. - xv, 674 p. : ill. ; 27 cm.

Includes Bibliographical References and Indexes.

0256094098


Consumer Behavior--United States.
Market Surveys--United States.
Consumer Behavior--Case Studies.--United States
Market Surveys--Case Studies.--United States

658.83240973 HAW