Consumer Behavior : Implications for Marketing Strategy /
Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
- 5th ed.
- Homewood, IL : Irwin, c1992.
- xv, 674 p. : ill. ; 27 cm.
Includes Bibliographical References and Indexes.
0256094098
Consumer Behavior--United States. Market Surveys--United States. Consumer Behavior--Case Studies.--United States Market Surveys--Case Studies.--United States