TY - BOOK AU - Sirkin,Harold L. AU - Bhattacharya,Arindam K. AU - Hemerling,James W. TI - Globality: competing with everyone from everywhere for everything SN - 0446178292 AV - H U1 - 382 SIR 22 PY - 2008/// CY - New York PB - Business Plus KW - Competition, International KW - Globalization KW - Economic aspects KW - International trade N1 - Includes bibliographical references (p. [279]-285) and index; What is globality? -- Tsunami -- Minding the cost gap -- Growing people -- Reaching deep into markets -- Pinpointing -- Thinking big, acting fast, going outside -- Innovating with ingenuity -- Embracing manyness -- Competing with everyone from everywhere for everything ER -