Evans, Joel R.
Marketing
Joel R. Evans, Barry Berman.
- 4th ed.
- New York, N.Y. : Macmillan Pub. Co., c1990.
- xxix, 780, 79, 30 p. : col. ill. ; 26 cm.
Colored ill. on lining Papers.
Includes Bibliographical References.
0023344016
Marketing.
658.8 EVA