TY - BOOK AU - Evans,Joel R. AU - David Evans TI - Marketing SN - 0023344016 U1 - 658.8 EVA 22 PY - 1990/// CY - New York, N.Y. PB - Macmillan Pub. Co. KW - Marketing N1 - Colored ill. on lining Papers; Includes Bibliographical References ER -