Marketing and Consumer Research in the Public Interest / 
Ronald Paul Hill, editor. 
 - Thousand Oaks, Calif. :  Sage Publications,  c1996. 
 - x, 230 p. :  ill. ;  24 cm. 
<br/><br/>Includes Bibliographical References and Index. 
<br/><br/><label>ISBN: </label>0803971907 (cloth : alk. paper) 0803971915 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research--Social Aspects.<br/>Advertising--Social Aspects.<br/>Consumer Behavior.<br/>Public Interest.<br/>Consumer Education.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M3542 1996 
<br/><br/><label>Dewey Class. No.: </label>658.83 MAR