Boone, Louis E. <br/><br/>
Contemporary marketing : 
Louis E. Boone, David L. Kurtz. 
 - 5th ed. 
 - New York :  The Dryden press,  c1986. 
 - xix. 118 p. :  ill. ;  29 cm. + 
 - The Dryden Press series in marketing .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030031893 
<br/><br/><label>LCCN: </label>97097635  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing planning
<br/><br/><label>LC Class. No.: </label>HF5415  / .B53 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8 BOO