TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
AU  - Sandburg,Eric
TI  - Contemporary marketing
SN  - 0030031893
AV  - HF5415 .B53 1998
U1  - 658.8 BOO 21
PY  - 1986///
CY  - New York
PB  - The Dryden press
KW  - Marketing
KW  - Marketing planning
N1  - Includes bibliographical references and index
ER  -