TY - BOOK AU - Stanton,William J. TI - Fundamentals of marketing T2 - McGraw-Hill series in marketing SN - 0070608814 AV - HF5415 .S745 1978 U1 - 658.8 STA 22 PY - 1978/// CY - New York PB - McGraw-Hill KW - Marketing KW - The Market N1 - Includes bibliographical references and indexes ER -