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21.
CIM coursebook: the marketing planning process / edited by Phil Megicks ; and authored by Ray Donnelly, Graham Harrison. by Series: CIM coursebook
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2009
Other title:
  • Marketing planning process
  • Official CIM coursebook: the marketing planning process
Availability: No items available.

22.
Strategic marketing planning [electronic resource] / Colin Gilligan and Richard M.S. Wilson. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2003
Availability: No items available.

23.
Marketing planning for services: Malcolm McDonald and Adrian Payne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2003
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 658.802 MCM. KILIMANJARO: Not For Loan (1)Call number: 658.802 MCM.

24.
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2006
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.827 CHE. Items available for reference: KILIMANJARO: Not For Loan (1)Call number: 658.827 CHE. MANYARA: Not For Loan (1)Call number: 658.827 CHE. ZANZIBAR: Not For Loan (1)Call number: 658.827 CHE.

25.
eMarketing eXcellence : planning and optimizing your digital marketing / Cave Chaffey and P.R. Smith. by Series: Emarketing essentials
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008
Availability: Items available for reference: MANYARA: Not For Loan (1)Call number: 658.8002854678 CHA. ZANZIBAR: Not For Loan (1)Call number: 658.8002854678 CHA.

26.
Sustainable tourism : theory and practice/. Weaver David by
Material type: Text Text
Publication details: London: Butterworth / Heinemann, 2007
Availability: No items available.

27.
Interim management / Dennis Russell and Ian Daniell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2005
Availability: Items available for reference: MANYARA: Not For Loan (1)Call number: 658.4 RUS. ZANZIBAR: Not For Loan (1)Call number: 658.4 RUS.

28.
Beyond strategic vision : effective corporate action with Hoshin planning / Michael Cowley and Ellen Domb. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Butterworth-Heinemann, c1997
Availability: No items available.

29.
Assessing the marketing environment / Diana Luck. by Series: The official CIM coursebook
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, c2010
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 658.83 LUC. KILIMANJARO: Not For Loan (1)Call number: 658.83 LUC. ZANZIBAR: Not For Loan (1)Call number: 658.83 LUC.

30.
Stakeholder marketing. Michelle Gledhill by Series: The official CIM coursebook
Edition: [2nd ed.]
Material type: Text Text; Format: print
Publication details: Butterworth-Heinemann, c2010
Availability: No items available.

31.
Marketing essentials. by Series: The official CIM coursebook
Edition: [2nd ed.]
Material type: Text Text; Format: print
Publication details: Butterworth-Heinemann, c2010
Availability: Items available for reference: KILIMANJARO: Not For Loan (1)Call number: 658.80076 BLY.

32.
Evaluating information systems : public and private sector / edited by Zahir Irani and Peter Love. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; London : Elsevier/Butterworth-Heinemann, 2008. 2008
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 658.4038011 EVA. KILIMANJARO: Not For Loan (1)Call number: 658.4038011 EVA. MANYARA: Not For Loan (1)Call number: 658.4038011 EVA. ZANZIBAR: Not For Loan (2)Call number: 658.4038011 EVA, ...

33.
Statistical process control / John S. Oakland. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burlington, MA : Butterworth-Heinemann, 2008
Online resources:
Availability: No items available.

34.
International retail marketing a case study approach [electronic resource] edited by Margaret Bruce, Christopher M. Moore, and Grete Birtwistle. by
Material type: Computer file Computer file; Format: electronic available online remote
Publication details: Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2004
Online resources:
Availability: No items available.

35.
Aligning Human Resources and Business Strategy [electronic resource] by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form:
Publication details: San Diego : Butterworth-Heinemann [Imprint] Elsevier Science & Technology Books April 2009
Safari Technical Books (Current File) (Legacy Platform)
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 658.3 HOL.

36.
HR strategy : creating business strategy with human capital / Paul Kearns. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; London : Elsevier/Butterworth-Heinemann, 2010
Availability: No items available.

37.
Coaching : evoking excellence in others / James Flaherty. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, c2005
Other title:
  • Evoking excellence in others
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 658.3124 FLA. KILIMANJARO: Not For Loan (1)Call number: 658.3124 FLA. MANYARA: Not For Loan (1)Call number: 658.3124 FLA. ZANZIBAR: Not For Loan (1)Call number: 658.3124 FLA.

38.
Quantitative methods for business : the A-Z of QM / John Buglear. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2005
Online resources:
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 650.0151 BUG.

39.
Sport, recreation and tourism event management : theoretical and practical dimensions / Cheryl Mallen and Lorne J. Adams. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2008
Availability: No items available.

40.
Managing intellectual capital in practice / Göran Roos, Stephen Pike, Lisa Fernstrom. by
Material type: Text Text
Publication details: Amsterdam ; . Oxford : Butterworth-Heinemann, 2006
Availability: No items available.