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1.
From concept to consumer [electronic resource] : how to turn ideas into money / Phil Baker. by Series: Stewart Emery series book | Safari Books Online
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : FT Press, c2009
Online resources:
Availability: Items available for loan: MANYARA (1)Call number: 658.575 BAK.

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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2006
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.827 CHE. Items available for reference: KILIMANJARO: Not For Loan (1)Call number: 658.827 CHE. MANYARA: Not For Loan (1)Call number: 658.827 CHE. ZANZIBAR: Not For Loan (1)Call number: 658.827 CHE.

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