Understanding global cultures : metaphorical journeys through 29 nations, clusters of nations, continents, and diversity / Martin J. Gannon, Rajnandini Pillai.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : SAGE, c2010.Edition: 4th edDescription: xx, 634 p. ; 26 cmISBN:
  • 9781412957892 (pbk. : acidfree paper)
  • 1412957893 (pbk. : acidfree paper)
Subject(s): DDC classification:
  • 306 GAN 22
Review: "In Understanding Global Cultures, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mind-sets of individual nations, clusters of nations, and even continents. The fully updated Fourth Edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz."--BOOK JACKET.
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Includes bibliographical references (p. 583-596) and index.

"In Understanding Global Cultures, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mind-sets of individual nations, clusters of nations, and even continents. The fully updated Fourth Edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz."--BOOK JACKET.

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