The Obama victory : how media, money, and message shaped the 2008 election / Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2010.Description: viii, 378 p. : ill., map ; 25 cmISBN:
  • 9780195399554 (alk. paper)
  • 9780195399561 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 324.973/0931 KEN 22
LOC classification:
  • JK524 .K36 2010
Contents:
The economy and the unpopular incumbent -- McSame versus the tax-and-spend liberal -- McCain: out of touch/too old -- Obama: not ready to lead -- Period one:McCain gains energy (June 7-August 22) -- Period two: impact of the vice presidential selections and conventions (August 23-September 9) -- The impact of Sarah Palin and Joseph Biden -- Period three: the campaigns confront the economic collapse (September 10-October 14) -- Period four: the McCain surge (October 15-28) -- Period five: be very, very afraid/be reassured (October 29-November 4) -- Absentee and early voting in the 2008 campaign -- Spending differences and the role of microtargeting -- The effect of messages.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books MANYARA Non-fiction 324.973/0931 KEN (Browse shelf(Opens below)) 1 Not For Loan 112225
Books Books ZANZIBAR Non-fiction 324.9730931 KEN (Browse shelf(Opens below)) 1 Not For Loan (Restricted Access) 111859

Includes bibliographical references (p. [319]-368) and index.

The economy and the unpopular incumbent -- McSame versus the tax-and-spend liberal -- McCain: out of touch/too old -- Obama: not ready to lead -- Period one:McCain gains energy (June 7-August 22) -- Period two: impact of the vice presidential selections and conventions (August 23-September 9) -- The impact of Sarah Palin and Joseph Biden -- Period three: the campaigns confront the economic collapse (September 10-October 14) -- Period four: the McCain surge (October 15-28) -- Period five: be very, very afraid/be reassured (October 29-November 4) -- Absentee and early voting in the 2008 campaign -- Spending differences and the role of microtargeting -- The effect of messages.

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