Understanding media users [electronic resource] : from theory to practice / Tony Wilson.

By: Material type: TextTextSeries: Ebrary Academic Complete International Subscription Collection | Ebook LibraryPublication details: Chichester ; Malden, MA : Wiley-Blackwell, 2009.Description: 219 p. ; 24 cmISBN:
  • 9781405155663 (hbk. : alk. paper)
  • 1405155663 (hbk. : alk. paper)
  • 9781405155670 (pbk. : alk. paper)
  • 1405155671 (pbk. : alk. paper)
Subject(s): Genre/Form: DDC classification:
  • 302.23 WIL 22
LOC classification:
  • P96.A83 W55 2009
Online resources:
Contents:
A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.
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Includes bibliographical references (p. [176]-203) and index.

A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.

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