Includes bibliographical references and index.

Sect. 1. Contemporary Tourism Systems -- Ch. 1. Contemporary tourism systems -- Ch. 2. Contemporary tourism product markets -- Sect. 2. The Contemporary Tourist -- Ch. 3. Contemporary tourists, tourist behaviour and flows -- Ch. 4. Contemporary tourism marketing -- Sect. 3. The Contemporary Tourism Destination -- Ch. 5. Delivering the contemporary tourism product: the destination -- Ch. 6. Governing the contemporary tourism product -- Ch. 7. Consequences of visitation at the contemporary destination -- Ch. 8. Planning and managing the contemporary destination -- Ch. 9. Marketing and branding the contemporary destination -- Sect. 4. The Contemporary Tourism Industry -- Ch. 10. The scope of the contemporary tourism sector -- Ch. 11. The tourism industry: contemporary issues -- Ch. 12. Supporting the contemporary tourism product: service management -- Sect. 5. Tourism Futures -- Ch. 13. Tourism in the twenty-first century: contemporary tourism in an uncertain world.

"The study of tourism and indeed the tourism industry is changing constantly. A contemporary understanding of tourism requires the use of contemporary approaches and a multi-disciplinary frame of reference. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism by utilizing an approach to managing, marketing and developing tourism that goes well beyond the popular conception of tourism as holiday travel. Instead, it takes a product-orientated approach to illustrate how products and the temporary experiences of tourists should be understood from the perspective of tourism firms and organizations." "Each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self-review questions, checklists and case studies. Cases are both thematic and destination-based and always international, and are used to emphasize the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology. Accompanying the text is an authoritative and thorough set of online resources to guide the reader through the topic area including material for both students and lecturers. For more details please visit www.textbooks.elsevier.com."--BOOK JACKET.