Programming for TV, radio, and the Internet : strategy, development, and evaluation / Philippe Perebinossoff, Brian Gross, Lynne S. Gross.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam ; Boston : Focal Press, 2005.Edition: [2nd ed.]Description: xx, 324 p. : ill. ; 26 cmISBN:
  • 0240806824 (pbk. : acidfree paper) :
Subject(s): DDC classification:
  • 791.440236 PER 22
Contents:
1. The history of programming -- 2. Sources of television programming -- 3. Sources of radio and Internet programming -- 4. Development -- 5. Testing -- 6. Elements of successful programming -- 7. Influences on television programming -- 8. Influences on radio and Internet programming -- 9. Scheduling strategies for television -- 10. Scheduling strategies for radio and the Internet -- 11. Program evaluation -- 12. Changing and canceling programs -- 13. Programming ethics.
Summary: Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones.
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Rev ed. of: Programming for TV, radio, and cable / by Edwin T. Vane, Lynne S. Gross. c1994.

Includes bibliographical references and index.

1. The history of programming -- 2. Sources of television programming -- 3. Sources of radio and Internet programming -- 4. Development -- 5. Testing -- 6. Elements of successful programming -- 7. Influences on television programming -- 8. Influences on radio and Internet programming -- 9. Scheduling strategies for television -- 10. Scheduling strategies for radio and the Internet -- 11. Program evaluation -- 12. Changing and canceling programs -- 13. Programming ethics.

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones.

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