Social marketing : why should the devil have all the best tunes / Hasting Gerard

By: Contributor(s): Material type: TextTextPublication details: Boston: Elsevier, c2007.Description: xvi, 438 p. : ill. ; 24 cmISBN:
  • 9780750683500
Subject(s): DDC classification:
  • 658.8 HAS 21
Contents:
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Includes bibliographical references and indexes.

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