Strategic marketing planning [electronic resource] / Colin Gilligan and Richard M.S. Wilson.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam ; Boston : Butterworth-Heinemann, 2003.Edition: 1st edDescription: xii, 625 p. : ill. 25 cmISBN:
  • 1417507594 (electronic bk.)
Subject(s): Genre/Form: Additional physical formats: No titleDDC classification:
  • 658.802 GIL 22
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Includes bibliographical references (p. [593]-607) and index.

Electronic reproduction. Boulder, Colo. : NetLibrary, 2004. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries. Edition not found in the ebook.

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