Marketing planning for services: Malcolm McDonald and Adrian Payne.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2003.Description: xiv, 401 p. : ill. ; 25 cmISBN:
  • 0750630221
Subject(s): DDC classification:
  • 658.802 MCM 22
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Item type Current library Collection Call number Copy number Status Barcode
Books Books DODOMA Non-fiction 658.802 MCM (Browse shelf(Opens below)) 2 Not For Loan 5687
Books Books KILIMANJARO Non-fiction 658.802 MCM (Browse shelf(Opens below)) 2 Not For Loan 6091

Previous ed.: published as Marketing planning for services. 1996.

Includes bibliographical references (p. [387]-391) and index.

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