Principles of marketing / Philip Kotler,Gary Armstrong,Veronica Wong and John Saunders

By: Contributor(s): Material type: TextTextPublication details: New York : ; London : Prentice Hall, c2008.Edition: 5th edDescription: xxxi, 1015 p. : ill. (some col.) ; 26 cmISBN:
  • 0023343400
Subject(s): DDC classification:
  • 658.8 KOT  19
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Includes bibliographical references and indexes.

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