New venture management : the entrepreneur's roadmap / Donald F. Kuratko, Jeffrey S. Hornsby.

By: Contributor(s): Material type: TextTextSeries: Prentice Hall entrepreneurship seriesPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Description: xx, 332 p. : ill. ; 23 cmISBN:
  • 9780136130321 (pbk.)
  • 0136130321 (pbk.)
Subject(s): DDC classification:
  • 658 KUR 22
Online resources:
Contents:
New ventures : the quiet giant -- New or acquired ventures : the pathways -- Franchising : the hybrid -- Successful business plans : the roadmap -- Legal forms of ventures : the structure -- Market research : the niche -- Strategic pricing : the hook -- Start-up capital : the injection -- Financial statements : the scorecard -- Financial analysis : the gauges -- Human resources : the people -- Growing ventures : the future.
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Includes bibliographical references and indexes.

New ventures : the quiet giant -- New or acquired ventures : the pathways -- Franchising : the hybrid -- Successful business plans : the roadmap -- Legal forms of ventures : the structure -- Market research : the niche -- Strategic pricing : the hook -- Start-up capital : the injection -- Financial statements : the scorecard -- Financial analysis : the gauges -- Human resources : the people -- Growing ventures : the future.

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