Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald.

By: Contributor(s): Material type: TextTextSeries: CIM professionalPublication details: Oxford ; Boston : Butterworth-Heinemann, 1998.Edition: 2nd edDescription: xiii, 430 p., [8] p. of plates : ill. (some col.) ; 24 cmISBN:
  • 0750622407
Subject(s): DDC classification:
  • 658.827 DEC 21
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Item type Current library Collection Call number Copy number Status Barcode
Books Books KILIMANJARO Non-fiction 658.827 DEC (Browse shelf(Opens below)) 1 Not For Loan 6121
Books Books The Open University of Tanzania-HQ 658.827 DEC (Browse shelf(Opens below)) 1 Available Inf958684

Rev. ed. of: Creating powerful brands. 1992.

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references and index.

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