Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.].
Material type:
- 9780273722038 (pbk.)
- 0273722034 (pbk.)
- Marketing metrics.
- 658.8 FAR 22
- HF5415.2 .M35543 2009
Item type | Current library | Call number | Copy number | Status | Barcode | |
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The Open University of Tanzania-HQ | 658.8 FAR (Browse shelf(Opens below)) | 1 | Available | Inf58383 |
Rev. ed. of: Marketing metrics. 2006.
Includes bibliographical references (p. 338-343) and index.
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