Public Relations Online : Lasting Concepts for Changing Media / Tom Kelleher.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2007.Description: xv, 161 p. ; 23 cmISBN:
  • 1412914175 (pbk.)
  • 9781412914178 (pbk.)
Subject(s): DDC classification:
  • 659.20285/4678 KEL 22
LOC classification:
  • HM1221 .K45 2007
Online resources:
Contents:
Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation.
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Item type Current library Call number Copy number Status Barcode
Books Books The Open University of Tanzania-HQ 659.20285/4678 KEL (Browse shelf(Opens below)) 1 Available Inf70120

Includes Bibliographical References and Index.

Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation.

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