Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.

By: Contributor(s): Material type: TextTextSeries: Wiley/Hamilton series in marketingPublication details: Santa Barbara [Calif.] : Wiley, 1976.Description: ix, 643 p. : ill. ; 26 cmISBN:
  • 0471191302
Subject(s): DDC classification:
  • 658.8 DAL
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Item type Current library Call number Copy number Status Barcode
Books Books The Open University of Tanzania-HQ 658.8 DAL (Browse shelf(Opens below)) 1 Available 1730

"A Wiley/Hamilton publication"

Includes bibliographical references and indexes.

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