Measurement in Marketing Research: An Alternative Framework/ Thomas Salzberger.

By: Material type: TextTextPublication details: Cheltenham: Edward Elgar Publishing Limited, 2009.Description: xvii, 482 p. : ill. ; 24 cmISBN:
  • 9781848441651
Subject(s): DDC classification:
  • 22 658.83 SAL
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Includes Bibliographical References (p. 443-464) and Indexes.

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