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	1.	Advertising & Promotion : An Integrated Marketing Communications Perspective / George E. Belch, Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1993 Availability: Items available for loan: The Open University of Tanzania-HQ (4)Call number: 659.1 BEL, ... Place hold Save to lists Add to cart (remove)
	2.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion Series: Irwin/McGraw-Hill series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998 Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 659.1 B EL. Place hold Save to lists Add to cart (remove)

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