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1.
Fundamentals of marketing / William J. Stanton. by Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1978
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8 STA.

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2.
Retail Management / Ron Hasty, James Reardon. by Series: The McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : The McGraw-Hill Companies, c1997
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8/7 HAS.

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3.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 659.1 B EL.

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