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1.
Contemporary marketing : Louis E. Boone, David L. Kurtz. by Series: The Dryden Press series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : The Dryden press, c1986
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8 BOO.

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2.
Advertising : Its Role in Modern Marketing / S. Watson Dunn ... [et al.]. by Series: The Dryden Press Series in Marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Dryden Press, c1990
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 659.1 DUN.

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