Marketing strategy and competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.- 4th ed.-

By: Contributor(s): Material type: TextTextPublication details: UK : Pearson Education Limited, 2004.Description: xviii,614p.; 30cmISBN:
  • 9788131727997
Subject(s): DDC classification:
  • 22 658.802 HOO
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Item type Current library Call number Status Barcode
Books Books The Open University of Tanzania-HQ 658.802 HOO (Browse shelf(Opens below)) Available Inf1000821

Includes bibliographical references and index.

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