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1.
Marketing planning for services: Malcolm McDonald and Adrian Payne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2003
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 658.802 MCM. KILIMANJARO: Not For Loan (1)Call number: 658.802 MCM.

2.
Managing service firms : the power of managerial marketing / Per Skålén. by Series: Routledge interpretive marketing research series ; 11.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2010
Availability: Items available for reference: MANYARA: Not For Loan (1)Call number: 658.8 SKA.

3.
Business Studies Geoffrey Whitehead by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford: Made Simple Books, 1994
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.5 WHI.

4.
Strategic Management of Services : Framework and Cases / Ranjan Das. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ; New York : Oxford University Press, 1997
Online resources:
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.4012 DAS.

5.
The handbook of service industries / edited by John R. Bryson, Peter W. Daniels. by Series: Elgar original reference
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2007
Online resources:
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 338.4 HAN.