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|---|---|---|---|
| 999 |
_c10003 _d10003 |
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| 001 | 16146917 | ||
| 003 | OSt | ||
| 005 | 20220701130650.0 | ||
| 008 | 100322s2011 enka b 001 0 eng d | ||
| 015 |
_aGBB099335 _2bnb |
||
| 020 | _a9781849201551 (hbk.) | ||
| 020 | _a9781849201568 (pbk.) | ||
| 035 | _a(OCoLC)ocn680640742 | ||
| 040 |
_aNLE _cMARC _dYDXCP _dC6I _dCDX _dEUM _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.1263 _b.B74 2011 |
| 082 | 0 | 4 |
_a658.804 BRE _222 |
| 100 | 1 |
_aBrennan, Ross, _d1957- |
|
| 245 | 1 | 0 |
_aBusiness-to-Business Marketing / _cRoss Brennan, Louise Canning and Raymond McDowell. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon ; _aLos Angeles : _bSAGE, _c2011. |
||
| 300 |
_axxi, 386 p. : _bill. ; _c25 cm. |
||
| 490 | 0 | _aAdvanced marketing series | |
| 500 | _aPrevious ed.: 2007. | ||
| 504 | _aIncludes Bibliographical References and Index. | ||
| 520 | 8 | _aThis volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. | |
| 650 | 0 | _aIndustrial Marketing. | |
| 650 | 0 |
_aIndustrial Marketing _vCase Studies. |
|
| 700 | 1 | _aCanning, Louise. | |
| 700 | 1 | _aMcDowell, Raymond. | |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||