| 000 | 00784nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c12134 _d12134 |
||
| 003 | OSt | ||
| 005 | 20220701130831.0 | ||
| 008 | 190410b ||||| |||| 00| 0 eng d | ||
| 040 | _cThe Open University of Tanzania | ||
| 082 |
_222 _aEA THE 658.8279678 MAT |
||
| 100 | _dMatonya,Juma | ||
| 245 |
_aEffect of Brand Experience on Board Loyalty in Mobile Money Services of Tanzania: _bMediating Role of World of Mouth and Customer Satisfaction / _cJuma Matonya |
||
| 260 |
_aDar es salaam: _bThe Open University of Tanzania, _c2018 |
||
| 300 |
_axix,173p.: _bill.; _c30cm |
||
| 500 | _aIncludes Bibliographical References and Index | ||
| 650 | _vBrand Experience | ||
| 650 | _vBrand Loyalty | ||
| 650 | _vMobile Money Services | ||
| 650 | _vCustomer Satisfaction | ||
| 942 |
_2ddc _cBK |
||