| 000 | 00595nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 100909t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978 0 273 70632 8 | ||
| 040 | _cMARC | ||
| 082 |
_222 _a658.827 KEL |
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| 100 |
_aKeller,K. L _95025 |
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| 245 |
_aStrategic Brand Mnagement : _ba European perspective / _cKevin Lane Keller, Tony Aperia, & Mats Georgson.- |
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| 260 |
_aEssex: _bPearson Education Ltd, _c2008. |
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| 300 |
_axxiv, 829p.: _bill |
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| 500 | _aIncludes References and Index | ||
| 690 |
_aBrand name products-Management; _bAperia,Tony; _cGeorgson,Mats; _vTitle _95026 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c245 _d245 |
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