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999			_c9952 _d9952
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003			OSt
005			20220701130648.0
008			081120s2009 caua b 001 0 eng
010			_a 2008050160
015			_aGBA901585 _2bnb
016	7		_a014865526 _2Uk
020			_a9780470345047 (cloth)
020			_a0470345047 (cloth)
035			_a(OCoLC)ocn255894714
040			_aDLC _cMARC _dBTCTA _dYDXCP _dUKM _dC#P _dBWX _dNLGGC _dDLC
050	0	0	_aHF5415.5 _b.G7533 2009
082	0	0	_a658.812 GRI _222
084			_a85.40 _2bcl
100	1		_aGriffin, Jill.
245	1	0	_aTaming the search-and-switch customer : _bearning customer loyalty in a compulsion-to-compare world / _cJill Griffin.
250			_a1st ed.
260			_aSan Francisco, CA : _bJossey-Bass, _cc2009.
300			_axiv, 274 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 247-262) and indexes.
505	0		_aGet a grip -- Welcome to the compulsion-to-compare planet -- Why customers search and switch -- Get the credit you're due -- Ace your buyer's worth-it test -- Manage perception makers and takers -- Be (and stay) damn different -- Fortify your firewall -- Build customer trust -- Find and grow passionate-to-serve employees -- Look for tamers that teach -- Move on now! -- Follow the ten-day taming plan.
650		0	_aCustomer relations.
650		0	_aCustomer loyalty.
650		0	_aCustomer services.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK