Marketing case studies : How to tackle them and how to answer them / Lester Massingham

By: Material type: TextTextPublication details: Oxford: Butterworth-Heinemann, 1995.Description: vii, 214 p.: ill.; 22 cmISBN:
  • 0750620110
Subject(s):
DDC classification:
  • 22 658.802 MAS
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Item type Current library Call number Status Barcode
Books Books The Open University of Tanzania-HQ 658.802 MAS (Browse shelf(Opens below)) Available 1731

Includes index

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