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Effect of Brand Experience on Board Loyalty in Mobile Money Services of Tanzania: Mediating Role of World of Mouth and Customer Satisfaction /

Matonya,Juma

Effect of Brand Experience on Board Loyalty in Mobile Money Services of Tanzania: Mediating Role of World of Mouth and Customer Satisfaction / Juma Matonya - Dar es salaam: The Open University of Tanzania, 2018 - xix,173p.: ill.; 30cm

Includes Bibliographical References and Index

Subjects--Topical Terms: --Brand Experience--Brand Loyalty--Mobile Money Services--Customer Satisfaction

Dewey Class. No.: EA THE 658.8279678 MAT

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