Effect of Brand Experience on Board Loyalty in Mobile Money Services of Tanzania: (Record no. 12134)

MARC details
000 -LEADER
fixed length control field 00784nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220701130831.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190410b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency The Open University of Tanzania
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number EA THE 658.8279678 MAT
100 ## - MAIN ENTRY--PERSONAL NAME
Dates associated with a name Matonya,Juma
245 ## - TITLE STATEMENT
Title Effect of Brand Experience on Board Loyalty in Mobile Money Services of Tanzania:
Remainder of title Mediating Role of World of Mouth and Customer Satisfaction /
Statement of responsibility, etc. Juma Matonya
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Dar es salaam:
Name of publisher, distributor, etc. The Open University of Tanzania,
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xix,173p.:
Other physical details ill.;
Dimensions 30cm
500 ## - GENERAL NOTE
General note Includes Bibliographical References and Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Form subdivision Brand Experience
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Form subdivision Brand Loyalty
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Form subdivision Mobile Money Services
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Form subdivision Customer Satisfaction
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     The Open University of Tanzania-HQ DODOMA 06/01/2022   EA THE 658.8279678 MAT Infdomxx12 06/01/2022 06/01/2022 Books