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Handbook of marketing /

Handbook of marketing / edited by Barton Weitz and Robin Wensley. - London : SAGE, 2002 (2006 printing) - xxii, 582 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781412921206 (pbk.) : £29.99 1412921201 (pbk.) : £29.99

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Dewey Class. No.: 658.8 HAN

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