Handbook of marketing /

Handbook of marketing / edited by Barton Weitz and Robin Wensley. - London : SAGE, 2002 (2006 printing) - xxii, 582 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9781412921206 (pbk.) : £29.99 1412921201 (pbk.) : £29.99



658.8 HAN