Handbook of marketing / (Record no. 1251)

MARC details
000 -LEADER
fixed length control field 00667nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110606t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412921206 (pbk.) : £29.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412921201 (pbk.) : £29.99
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.8 HAN
245 ## - TITLE STATEMENT
Title Handbook of marketing /
Statement of responsibility, etc. edited by Barton Weitz and Robin Wensley.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2002 (2006 printing)
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 582 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Management and Business Studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Weitz, Barton A.
9 (RLIN) 11014
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wensley, Robin, 1944-
9 (RLIN) 11015
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books

No items available.