Bite-sized marketing : realistic solutions for the overworked librarian /
Dowd, Nancy, 1956-
Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. - Chicago : American Library Association, 2010. - xi, 140 p. : ill. ; 26 cm.
Includes index.
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
9780838910009 (alk. paper)
Libraries--Marketing.
Libraries--Public relations.
021.7
Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. - Chicago : American Library Association, 2010. - xi, 140 p. : ill. ; 26 cm.
Includes index.
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
9780838910009 (alk. paper)
Libraries--Marketing.
Libraries--Public relations.
021.7