Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

By: Contributor(s): Material type: TextTextPublication details: Chicago : American Library Association, 2010.Description: xi, 140 p. : ill. ; 26 cmISBN:
  • 9780838910009 (alk. paper)
Subject(s): DDC classification:
  • 021.7 22
Contents:
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Summary: Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books DODOMA Book Cart Non-fiction 021.7 (Browse shelf(Opens below)) 1 Not For Loan (Restricted Access) 35422241

Includes index.

Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

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