Strategic Brand Mnagement : a European perspective /
Keller,K. L
Strategic Brand Mnagement : a European perspective / Kevin Lane Keller, Tony Aperia, & Mats Georgson.- - Essex: Pearson Education Ltd, 2008. - xxiv, 829p.: ill
Includes References and Index
978 0 273 70632 8
658.827 KEL
Strategic Brand Mnagement : a European perspective / Kevin Lane Keller, Tony Aperia, & Mats Georgson.- - Essex: Pearson Education Ltd, 2008. - xxiv, 829p.: ill
Includes References and Index
978 0 273 70632 8
658.827 KEL