Strategic Brand Mnagement : (Record no. 245)

MARC details
000 -LEADER
fixed length control field 00595nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100909t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978 0 273 70632 8
040 ## - CATALOGING SOURCE
Transcribing agency MARC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.827 KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller,K. L
9 (RLIN) 5025
245 ## - TITLE STATEMENT
Title Strategic Brand Mnagement :
Remainder of title a European perspective /
Statement of responsibility, etc. Kevin Lane Keller, Tony Aperia, & Mats Georgson.-
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Essex:
Name of publisher, distributor, etc. Pearson Education Ltd,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 829p.:
Other physical details ill
500 ## - GENERAL NOTE
General note Includes References and Index
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brand name products-Management;
Topical term following geographic name as entry element Aperia,Tony;
Location of event Georgson,Mats;
Form subdivision Title
9 (RLIN) 5026
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Restricted Access Not For Loan Non-fiction MANYARA MANYARA   09/09/2010 Donation   658.827 KEL 2958 09/09/2010 1 09/09/2010 Books