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International marketing strategy /

Carter, S

International marketing strategy / Steve Carter, Paul Fifield & Keith Lewis. - 2001 Postgraduate Diploma Syllabus - Oxford: Butterworth Heinemann, c2001. - vi, 234 p. : ill. ; 30cm. - Keith, Lewis .

Includes bibliographical references and index.

ISBN: 0750653124

LCCN: 2004056445

Subjects--Topical Terms:
Marketing--Management.
International marketing

Dewey Class. No.: 658.848 CAR

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