International marketing strategy / Steve Carter, Paul Fifield & Keith Lewis.

By: Material type: TextTextSeries: Keith, Lewis ; Publication details: Oxford: Butterworth Heinemann, c2001.Edition: 2001 Postgraduate Diploma SyllabusDescription: vi, 234 p. : ill. ; 30cmISBN:
  • 0750653124
Subject(s): DDC classification:
  • 658.848 CAR 22
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Includes bibliographical references and index.

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