IT in marketing /
CHAPMAN JANET
IT in marketing / edited by Janet Chapman and Clive Holtham. - Henley on Thames : Alfred Waller, 1994. - viii, 312 p. : ill. ; 25 cm.
Includes bibliographical references (p. [305]-312).
1872474365
gb 95072644
GB95-72644
Marketing--Management--Data processing.
Marketing research--Statistical methods--Data processing.
Management information systems.
Marketing Use of Computers
658.8 CHA / 1
IT in marketing / edited by Janet Chapman and Clive Holtham. - Henley on Thames : Alfred Waller, 1994. - viii, 312 p. : ill. ; 25 cm.
Includes bibliographical references (p. [305]-312).
1872474365
gb 95072644
GB95-72644
Marketing--Management--Data processing.
Marketing research--Statistical methods--Data processing.
Management information systems.
Marketing Use of Computers
658.8 CHA / 1