IT in marketing /

CHAPMAN JANET

IT in marketing / edited by Janet Chapman and Clive Holtham. - Henley on Thames : Alfred Waller, 1994. - viii, 312 p. : ill. ; 25 cm.

Includes bibliographical references (p. [305]-312).

1872474365

gb 95072644

GB95-72644


Marketing--Management--Data processing.
Marketing research--Statistical methods--Data processing.
Management information systems.

Marketing Use of Computers

658.8 CHA / 1